Australia has a new natural bodybuilding federation - iCompete Natural
The birth of ICN is the latest of many changes to federations in the 25 years that natural bodybuilding shows have been running in Australia.
The launch became official on the 23rd of January with all eight state presidents and twenty promoters claiming the name is "the perfect affirmation every drug-free athlete wants to proudly stand behind and represent."
ICN already have over 50 Australian and international natural bodybuilding events running this years throughout Seasons A and B.
The new federation has branched into the international market with 15 countries already committing to promote and run their natural bodybuilding competitions under the ICN banner this year.
ICN hopes to see their brand and the success of natural body building become a worldwide phenomena and encourage more people to get involved.
They will be experimenting with further tech developments due to a $1 million investment which will see their social media and website spread over 22 languages and become the largest social fitness site in the world.
New pro cards
With a new federation, comes new pro cards - the ICN iPro Cards.
This year's iCompete Natural Pro/Am show will be held at the Melbourne Fitness Show in October. The competition will be open to all amateurs who have qualified prior and all pros.
This is a large, history-making event for Australian natural bodybuilding and will offer a huge combined prize pool of $100,000.
What will ICN bring to Australian natural bodybuilding?
Firstly, it's big and it's international.
Introducing the inaugural World Amateur Natural Titles (WANT) run by ICN in cooperation with its worldwide affiliates.
This June amateur ICN members will have the chance to compete in an international show held at a world class retreat in Phuket, Thailand over three days.
They're also running a new professional title show alongside the WANT in Phuket called the Southern Universe iPro Championships.
ICN see this as a great chance for the whole ICN family to holiday and compete together.
They hope these two brand new, prestigious events will make for some great experiences from both competitors and organisers.
Where is natural bodybuilding in Australia headed?
The future of Australian natural bodybuilding is looking bright, with ICN aiming to make it bigger and more prestigious than ever before.
If you want to see more iCompete events and the iPro rules for competing head to the ICN website.